Google Cloud has set a multi-year partnership with Avid as the companies look to add generative and agentic AI tools to the ...

Avid Technology, the editing software company behind industry-standard platforms like Media Composer and Pro Tools, inked a ...

Avid and Google Cloud formed a multiyear partnership to embed Google’s Gemini models and Vertex AI into Avid’s Media Composer and its new Avid Content Core platform, aiming to automate … The post Avid ...

I spoke to Avid about what editors can expect from Gemini integration and how creative professionals can maintain their ...