Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop ...

About seven years ago, DSPs that pitched marketers directly risked losing massive agency contracts. But today, as more marketers influence technology decisions and take programmatic contracts in-house ...

For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...

InMarket, the leader in real-time marketing and measurement, today announced a new strategic partnership with Yahoo DSP, the omnichannel programmatic platform designed to offer flexibility and drive ...

Leveraging big data to find the right audience has been challenging but it’s the key to success in every campaign. In the forthcoming cookieless world, what consumers' biggest concerns are, and what ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...

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Amazon Ads and Global, the Media & Entertainment group, today (23rd April, 2026) announced a programmatic integration which ...

Premium discovery platform Outbrain has announced the acquisition of Zemanta, a Slovenian-founded start-up headquartered in New York City whose DSP product is being used by dozens of agencies as their ...

Yahoo ConnectID integration — This will give advertisers more precise targeting and measurement capabilities in a privacy-centric way. Access to Roku’s scaled TV audiences — Yahoo DSP will be the ...