As the data-driven, digital ecosystem expands, so are the number of people looking to understand its intricacies. In an effort to bring transparency to the many industry terms and buzzphrases spinning ...

NEW YORK, NY / ACCESS Newswire / April 23, 2026 / Firefly , the global leader in moving out-of-home (OOH) advertising, today announced an integration withVIOOH , the leading premium global digital out ...

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...

The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...

Hearst News wants to help programmatic ad buyers target audiences in all channels. The publisher, which serves 80 million users with reporting, community updates and storytelling, has chosen Magnite ...

Paris, February 2 nd, 2026 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the global expansion of its pioneering programmatic Digital Out-of-Home ...

There is a non-stop buzz amongst agency media buyers and digital media sellers to espouse the term “programmatic” as the inevitable and enviable future of all media buying. AdExchanger does a nice job ...

Bedrock Platform debuted the world’s first containerised demand-side platform (DSP), hosting an instance of its bidder atop ...