Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

The U.S. Census Bureau’s latest releases show a broad demographic slowdown alongside rising business use of artificial intelligence. Updated county-level estimates point to reduced immigration, low ...

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...

Akron and Summit County show modest population gains – stabilizing after previous declines – while other Ohio metros see ...