BARCELONA—OneFootball, the world’s largest football media platform, has announced it has chosen video business intelligence leader NPAW as its advertising analytics provider to monitor and optimize ...

Spotify is announcing the launch of its own dedicated analytics platform, which will allow advertisers to measure the performance of their audio ads on the application. Spotify Ad Analytics launches ...

If you’re a site analytics tools and your name isn’t “Google” or “Adobe,” there hasn’t been much room to grow. Most Fortune 500-type companies use Adobe Analytics and nearly everyone with a a website ...

WebFX reports that Google Analytics 4 data is often unreliable, missing insights due to browser blocks, impacting marketing ...

As artificial intelligence transforms advertising analytics, many organizations are rushing to adopt AI tools, hoping for a “magic button” that instantly democratizes data access. It’s an appealing ...

Fragmented data across multiple platforms and inaccurate attribution continue to plague the advertising industry, giving U.S.-based technology startup Elly Analytics a push into developing a ...

Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics. Sitewide tags are essential to understanding how customers ...

Google began filling nooks in its advertising and analytics platforms with agentic AI technology that can operate more autonomously — to take actions and make decisions with minimal human intervention ...

BIScience has launched the AdClarity AI Suite, an AI-powered set of tools aimed at automating up to 85% of advertising analysis across digital display, social, online video, CTV and linear … The post ...

Google is rolling out major changes to Google Ads and Analytics, centralizing data governance under Consent Mode and altering ...

An ad analytics firm has provided some key insights into upcoming Super Bowl ads that will fill the most expensive air time on TV. ISpot has spent the week leading up to Super Bowl LVII previewing ads ...