Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s ...

Simplified notifications, pushed with a single curl command.

The mobile application industry is one of the biggest in the world; billions of apps are downloaded monthly. The competition in this sphere is truly impressive, and it’s going to become even greater, ...

First introduced with iOS 3 in June 2009, push notifications have always fascinated me, if only because most developers appear to be incapable of using them properly. And it should be so simple.

Push notifications are a useful way for businesses to communicate with their customers promptly and directly. They can also help drive engagement and retention. This makes push notification software ...

Apple released the first beta of iOS 16.4 and included a feature that lets developers send notifications to web apps. Since the iPhone's creation, users could always add web apps to their devices by ...

This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Scheduling push notifications at optimal times during the day can ...

Compelling copywriting takes many forms and infuses many channels. It turbocharges advertising, social media, landing page calls-to-action and email subject lines. But push notifications have their ...

Publishers need to rethink their monetization strategies. As the shift toward privacy takes away the low-hanging fruit of tracking users and selling user data, publishers need to play the long game – ...

The difference between a smart mobile marketing strategy and a mediocre one is the goal. If you’re looking for downloads, you’re in the wrong group. If, however, your mind is set on acquiring loyal ...

Nowadays, with the ever-changing online landscape, the channels you choose to reach your potential customers are more important than ever. You need to deliver timely content to engage user interests ...

I’m deeming this year the year of the push notification solely because of the disaster that was Hawaii’s accidental ballistic missile alert. On this week’s Why’d You Push That Button, Kaitlyn Tiffany ...