A whole industry of data brokers buys up vast quantities of electronic information from cell phone apps and web browsers and sells it to advertisers who use that data to target ads. The same industry ...
SAN DIEGO — A coalition of 18 attorneys general, including California's, is pushing Congress to limit how federal agencies purchase and use personal data from data brokers without judicial oversight.
You’ve been planning on fixing your brakes and Googling auto repair shops. At the same time, you have been longing to buy butterscotch fudge ripple ice cream and searching for it on your Instacart app ...
The data marketplaces powering programmatic advertising have exploded, with DSPs, SSPs and third-party platforms offering solutions for curating custom audiences. But, for marketers, combining data ...