Out of home agency Talon has introduced the programmatic proprietary platform to Ireland. Already live and established in the US and UK, Atlas is built specifically for OOH and connects programmatic ...

Programmatic has become much more popular among media owners. Out-of-home (OOH) screens grew 37% in the first half of 2023, compared with the first half in 2022, according to a recent report from ...

Out-of-home (OOH) ad tech provider Broadsign announced the hire of Manuel Ameneiros as head of Latin America (LATAM) media ...

The out-of-home channel has a reputation for being behind the digital times. That reputation often means advertisers treat OOH as a separate channel that’s the domain of specialists, rather than as ...

VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with We ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Omri Argaman, chief marketing officer at ...

NEW YORK, NY / ACCESS Newswire / April 23, 2026 / Firefly , the global leader in moving out-of-home (OOH) advertising, today announced an integration withVIOOH , the leading premium global digital out ...

NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace ...

Haleon named Vistar Media, a location-based ad technology company, as its preferred partner for programmatic out-of-home (OOH) advertising across all key markets. As part of the partnership announced ...