NEW YORK, NY / ACCESS Newswire / April 23, 2026 / Firefly , the global leader in moving out-of-home (OOH) advertising, today announced an integration withVIOOH , the leading premium global digital out ...
New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship ...
AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...
We cover the latest event held by AdTech Connect, an industry initiative created with the goal of informing and creating ...
MiQ, a global programmatic media firm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals. Using AI across the platform, MiQ Sigma ...
A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!
Feo brings more than two decades of experience shaping the digital ecosystem space. He was an early executive at Tapad, where he helped pioneer cross-device identity throughout the programmatic ...
Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry's standardised measurement methodology—Cedara has, in a first for media curation ...
Relationship enables advertisers with local audience segments based on real‑world purchase behaviors. NEW YORK--(BUSINESS WIRE)--NIQ (NYSE: NIQ), a leading consumer intelligence company, today ...
Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...
In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...
The jump to programmatic advertising on mobile is a key item on any retailer’s to-do list for the year. Understanding the opportunities and challenges presented by mobile programmatic is paramount for ...
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