There isn't one hotel rewards program that's ideal for every traveler. Some programs offer greater flexibility and prioritize ...

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

Starbucks made some major changes to its long-standing loyalty program last month.

Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

Retail loyalty programs can help shoppers cut costs and gain perks, but their value depends on how they’re used. From grocery chains to specialty retailers, strong programs give clear, attainable ...

Virgin's Chief Loyalty Officer, Andrea Burchett. VIrgin. In a recent conversation with Andrea Burchett, Chief Loyalty Officer ...

The grocer’s refreshed rewards program and first native app are part of an effort to extend its in-store guest hospitality to ...

From points-based systems to exclusive member perks, loyalty programs are evolving into powerful tools for both brands and savvy shoppers. The best ones blend simplicity, personalization, and real ...

In February, Maggie, a 71-year-old retired college professor from Michigan, was mourning the recent loss of her husband, Roy, when she logged in to his email account and stumbled upon an unpleasant ...

BRITISH Airways has been forced to make a big change to its loyalty scheme after an error. The airline has been forced to ...

ChatGPT revealed 8 ways grocery store loyalty programs quietly raise costs while making you feel like you're saving money.

When choosing an airline rewards program, you'll want to consider a few key criteria, such as flight options, network ...