Ginny Marvin on 20 years of change from manual PPC to AI

Ginny Marvin reflects on how search evolved from manual PPC to AI-driven systems — and why marketers must stay curious and ...

PPC.co Releases New Paid Advertising Statistics Report for Law Firms

Comprehensive report highlights rising costs, competitive pressures, and performance benchmarks shaping legal PPC in ...
Forbes

PPC And SEO: What's The Difference And Which Is Better For Your Business?

PPC (pay-per-click) and SEO (search engine optimization) are some of the most popular marketing methods that make many businesses successful. These two methods use very different approaches but with ...

Why Microsoft’s AI Ad Strategy Deserves More Attention From PPC Managers

Microsoft’s AI ad strategy looks different from Google’s. Here’s what PPC managers may be missing and which updates deserve a ...
Forbes

Comparing PPC And SEO: Which Has A Greater ROI For Law Firms?

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 1,500 law firms with their websites and marketing. Asking whether it’s better for your firm to focus advertising ...

Should You Use Auto-Generated Creative? – Ask A PPC

Auto-generated creative isn’t a question of right or wrong, but of risk tolerance, brand constraints, and readiness to test ...
Search Engine Land

PPC forecasting with Google Sheets and Vertex AI

As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google ...