Marketing leaders are rethinking bloated tech stacks, focusing on integration and simplification to boost efficiency and impact. Ahead of the May 6 MarTech Conference, experts will share strategies ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. I see this again and again. Marketing teams buy tools like ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brad Rosenfeld As the ...

MarTech is evolving with a focus on integration over new tools. Learn how AI and streamlined systems improve marketing ...

April 30 saw a wave of AI-powered launches in marketing technology, telecom, and public health, underscoring predictive analytics’ expanding role in execution and decision-making. Martech firms ...

Marketers need martech tools to produce their emails, content campaigns and web and digital experiences. They spend a lot of money to do so, too. Martech tool spending in the United States is forecast ...

Today’s martech stacks are both multi-tool and multi-channel. Marketers across every industry have a diverse set of technologies and strategies at their disposal. That’s a good thing, of course. It ...

Modern martech tools and architectures are often composed together with a variety of MACH-oriented products, many times with a headless CMS (or more!) at the core, providing the central content layer ...

The intersection of strategy, marketing, and technology, commonly known as MarTech, is penetrating the architectural, engineering, and construction (AEC) industries. As of April 2019, there were more ...

Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations, and their pricing, according to recent research from ...