Marketo, a marketing software platform, has announced its plans to file a $75 million IPO to further expand and build out its marketing software platform. Marketo will trade under “MKTO” on the Nasdaq ...

Marketing software maker Marketo is linking its engagement platform with Google AdWords and Google Analytics products. According to Marketo, integration is an effort to make marketing campaigns more ...

(Editor's note: In an email to CMSWire, a Marketo spokesperson challenged the accuracy of this story, claiming there is "complexity around the platform and architecture." Marketo executives believe ...

Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...

In his second week as Marketo’s CEO, Steve Lucas walked away from his first board meeting with a mandate from investors to hire 50 developers, add 100 more salespeople and to “go fast.” Marketo’s ...

Consolidating systems wasn’t just about data. It was about eliminating inefficiency. Reporting, testing, and lead routing all became faster and cleaner.” — Ed Cervera, Project Lead, Orange Marketing ...

Nexmo, provider of a cloud communications platform, and Marketo have paired up to connect brands with customers via chat applications. Marketo customers will be able to conduct marketing campaigns via ...

Hubspot is the number one deployed marketing automation system on the planet. However, Marketo has top market share for companies with websites in the Alexa top 100,000 — and the top 10,000, and the ...