Google Adds View-Through Conversion Optimization To Demand Gen

In the announcement, Google cited Fospha’s Demand Gen and YouTube Playbook, a third-party vendor report. Fospha attributes an ...
Search Engine Roundtable

Google: Sometimes Over Optimization Drift Towards SEO Spam

Google's John Mueller was asked about over-optimization and if that can cause issues for ranking in Google Search. John replied saying, "Sometimes "over optimization" does drift towards "SEO-spam"." ...
Search Engine Land

How the Google leak confirms the significance of author and publisher entities in SEO

The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. This article explains how the Google leak confirms that the search engine can identify ...