Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

The U.S. Census Bureau’s latest releases show a broad demographic slowdown alongside rising business use of artificial intelligence. Updated county-level estimates point to reduced immigration, low ...

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...

After the summer of 2020, many organizations and institutions in the US began to reckon with systemic racism. For some, the protests against violent and biased policing brought new awareness to the ...

New Census Bureau-linked tax data reveals only 14% of Americans 65 and older rely on Social Security for 90% or more of their ...