B2B marketers are accelerating efforts to unify fragmented customer data and adopt AI-driven persona tools to meet rising expectations for personalized engagement. The shift toward transparent, ...

Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

A new study co-authored by Yale SOM’s Jidong Zhou models the interaction between individual privacy choices and firms’ ...

Within e-commerce today, it’s hard to identify a more powerful tool than personalization for boosting customer engagement. No longer is personalization a “marketing trend”—today, companies realize ...

The marketing and communications landscape has transformed dramatically over the past decade. Today’s consumers – whether at home or on the go – are bombarded with messaging across countless channels.

Retail has reached a stage where customers desire and demand personalization. In the present world, people expect to get products and services that are relevant to them based on their preferences, ...

L.L.Bean has selected the Amperity Customer Data Cloud to power deeper personalization across customer experiences and channels. The solution is designed to allow the outdoor retailer to unify inputs ...

Just 1 in 5 U.S. consumers trust retailers to use their data responsibly, according to a Press Ganey Forsta survey of 2,000 people released Wednesday. However, more than two-thirds of U.S. consumers ...

Consumers are increasingly aware that their personal information fuels everything from targeted advertising to AI development, yet they rarely see direct financial returns from that value. And ...