In 2025, commerce, media, and CRM are increasingly converging, ushering in the age of hyper-connected media. With this trend afoot, second-party data is becoming a crucial lever to create more ...

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

Second annual report looks at spending by 400+ brands and more than $42 billion in historical data to understand how brands allocated spend and generated returns across channels New research shows ...

PARIS, March 3, 2026 /PRNewswire/ -- Expandi Limited today announced the acquisition of 100% of Kompass in a transformational transaction that creates the largest independent European provider of B2B ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...