B2B marketers are well aware that their buyers have shifted their behavior online. The pandemic only accelerated a trend that was already in motion. There is a second important trend that fewer B2B ...

I believe equal prioritization of innovations that accelerate development velocity to get therapies to market faster is essential and will allow pharma to deliver on the trend towards the ...

It’s called the consumerization of IT – using consumer-oriented devices and applications for business use. Google apps, iPhones, LinkedIn, Gmail, AIM, Facebook, and so on. Like it or not, they’re here ...

What started as a buzz word describing the influx of consumer devices spilling into enterprises around the globe, the “consumerization of IT” has developed rapidly into a very real push ...

GoodRX CEO Wendy Barnes and Ro CEO Zach Reitano told Semafor World Economy the demand for GLP-1 drugs created a new playing field for drug pricing.

Many IT executives around the world have concerns about mobile device security, but few are actually taking action to do anything about it. Take training, for example. The Dispelling Six Myths of ...

The issue is not whether to adopt consumerization — it’ll happen on its own — but how best to do so. That’s why InfoWorld has produced the “Consumerization of IT Digital Spotlight,” a PDF guide on the ...

A revolution in healthcare is under way, and it is not in the form of the much heralded reform effort building on Capitol Hill. The consumerization of healthcare is happening now. Patients and their ...

As digital health and telemedicine technologies continue to explode, patients are increasingly being drawn into their care in ways unlike ever before. And hospitals and health systems know they must ...

Forbes contributors publish independent expert analyses and insights. Consumerization is transforming the medical landscape, much like how Netflix (NASDAQ: NFLX) revolutionized video rentals, DoorDash ...

Supporting standardized technologies while users adopt consumerized applications adds to cost without adding benefit. Lists are good, and lists with alliteration are even better. So I recommend this ...