In brief: Something happened in the mobile space last year that we've never seen before: globally, consumers spent more money on non-gaming apps than games – and it was driven by the growth in ...
Non-gaming apps, led by streaming and AI, are driving growth, even as India's spending per user lags global peers.
Sensor Tower’s new Q2 2024 Digital Market Index report places total mobile app consumer spending at a record $36.2 billion, combining figures from Apple’s App Store and the Google Play Store between ...