X's AI ad system Grok automates campaign creation and targeting to recover revenue lost after advertiser exodus, but faces ...

Phorm prepares to launch its controversial ad-targeting system, which monitors a person's browsing in order to serve ads matched to their searches or Web pages visited Just a few weeks before the ...

In attempts to further customize advertisers’ ad offerings and deliver higher conversion rates, Meta plans to make significant updates to its AI ad system. The tech giant has announced that over the ...

Meta delivered a standout Q2 with 22% YoY revenue growth, beating forecasts despite tariff concerns and advertiser fickleness. Ad system innovations—Andrometa, GEM, and Lattice—drove higher conversion ...

An issue impacting Amazon's automated advertising system led to marketers being charged to promote products they couldn't sell. Amazon apologized to advertisers after its automated advertising system ...

Businesses that rely on Facebook and Instagram advertising to stay afloat have noticed something startling over the past two months: Meta Platforms Inc.’s normally reliable ad system is faltering.

Just a few weeks before the deployment of its controversial ad-targeting system, the CEO of Phorm is making a case that the system will allow less popular Web sites to gain more advertising revenue ...